Common Questions Our Client Ask
Frequently Asked Questions
What is PPC Advertising?
PPC advertising is the art of optimizing your business on targeted keywords for paid ad search options. Here, an internet marketer searches up the right keywords that are highly relevant to your businesses & then optimizes your website campaigns on these keywords for paid ad searches. Every time a user clicks on your paid ad, you get charged by Google for the ad. The only time an ad gets clicked is when somebody is searching for a similar service that you’ve to offer and they come across your website.
What is a better option: Traditional SEO or PPC?
Both have their own perks but if you want to get quick results, PPC is your way in. While SEO traffic is relatively more than PPC traffic, PPC targets only very specific customers who are searching up solutions. Whereas, SEO itself brings a lot of traffic to your website which belongs to a rather broad category. It encompasses everyone who is searching for a variety of keywords including the words you’ve optimized.
Is Adwords part of the PPC campaign?
Adword is Google’s PPC advertising platform. It is the place where people create ads and launch ad campaigns through bidding on various different keywords. These keywords are then optimized as sponsored ads so you can run them as a part of your pay per click advertising.
Will PPC cost me a fortune of investment?
It depends on how you craft your PPC ads. You can either choose to pay hundreds of dollars per ad click or you can choose a dollar or two. The keywords on which you advertise is where the secret sauce is. The right digital marketing agency will find affordable keywords in your niche that converts visitors instantly.